2014 Dodge Vehicles Found APEAL-ing
Chrysler Group – and Dodge in particular – received high marks in J.D. Power’s 2014 Automotive Performance, Execution, and Layout (APEAL) Study. Intended to measure how gratifying a new vehicle is to own, this study surveys owners 90 days after the purchase of their new vehicle. Customer evaluations of 77 different vehicle attributes are used to establish which vehicles provide the most positive ownership experiences.
Dodge’s performance in this year’s APEAL Study was impressive – the Dodge Charger, Dodge Challenger, and Dodge Dart were all found to lead their classes in customer satisfaction. (Classes were Large Car, Midsize Sporty Car, and Compact Car, respectively.) Additional Chrysler Group vehicles which placed within the top three for their category: Jeep Cherokee (3rd in Compact SUV), Jeep Grand Cherokee and Dodge Durango (2nd and 3rd in Midsize SUV), Fiat 500L (3rd in Compact MPV), and Ram 2500/3500 (tied for 2nd in Large Heavy Duty Pickup).